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The 21stcentury is an era of social media.People now have the ability to share various kinds of information about themselves, send photos, videos, and music to the opposite parts of Earth.

As a result, a whole new class of digital communities has been created, and one ofthe main purposes of such communities is to bring people together in a way that can influence and shape the world. Millions of videos have been created and shared and one of the most well know resources for sharing such videos is YouTube.

At firstYouTube was only an American resource. Because of its popularity, new users from across the world registered and began sharing their videos and liking the videos submitted by others. Eventually users begancreating unique channels and some of the more popular users have been able to use their videos to influenceworld policy. Such users are now known as “social media influencers”

Social media influencers tend to be independent and express their own point of view. Even so, their activity has considerable value for commercial purposes. It’s common knowledge in the whole world that one of the most effective and modern ways of marketing is celebrity endorsements.

Businessmen, especially the successful ones, understand the value of social media as a tool that can be used to influence and demonstrate their services and products to celebrities.  From their beautiful mansions or other locations, celebrities can sit back, relax and enjoy the magic of social media. With right social media approach and participation from the right celebrity, success is all but guaranteed for business that choose to use social media. But how? How does one find the right celebrity, the right superstar to demonstrate the services or products?

One possible way is to speak to and work with a social media influencer. Such personalities like Jenna Mourey, Carter Reynolds, Liza Koshy and others are wellknown in the USAand their contacts can be easily found in YouTube or Google.

We can learn from these influencers.  We can learn to use media like YouTube if someone is interested in starting a collaboration with a celebrity. You might ask, “What are some of the benefits of such collaborations?”First of all, information about a product can become a part of a performance, webinar or some other event or activity, which is represented by the celebrity. The celebrity can emphasize the key characteristics and features of a product or service. Perhaps the celebrity will demonstrate and personally endorse the product or service. If the product or service is really cool and the celebrity, as a social media influencer really enjoys it, the advertisement will be seen as morepowerful, sincere and attractive. Consider, for example the social media influencer Jenna Mourey. She has about 25 million followers.  Just imagine, the scale of having an available audience of this size hearing about your product or service from someone like Jenna Mourey or another key social media influencer.

Moreover, in the case of collaboration with social media influencers. money isarereally not the decisive factor.  Because, even a company with small budget but with the right prospective and exciting project has a chance to be noted, recognized, andmarketed all over the world. First and foremost, every celebrity is a human and matching them with the right product and using the right persuasion, the public can be convinced that the object being discussed by the celebrity is valuable and worthy of further consideration.

Of course, even a prosperous and successful businessman cannot organizecelebrity endorsementsalone. Sometimes you will need to work with agents and specialized companies, which are skilled at creating relationships between superstars and their fan. A good example is an organization like Celebrity Connected. Such celebrity PR companies can take an event, product brand or service and link it to the right social media influencer, like a celebrity,and make it something unforgettable.Social media is here to stay. Why not start taking advantage of it?


Jenna Marbles

followers: 25 M

Jenna Mourey

Carter Reynolds

followers: 11 M

Carter Reynolds

Liza Koshy

followers: 7 M

Liza Koshy

Gabbie Hanna

followers: 9 M

Gabbie Hanna

Sierra Furtado

followers: 3 M

Sierra Furtado

Juhahn Jones

followers: 1,5M

Juhahn Jones

Dtrix

followers: 4 M

Dtrix

Amanda Cerny

followers: 15 M

Amanda Cerny

Tuna

followers: 1 M

Tuna

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