Having your brand get a special “nod” from a celebrity is a good thing. Take a look at the profession of writers. If you get your brand endorsed by someone like a writer, your doors will be opening up. It can take your brand to a whole new level.
Celebrity PR is very important for your company and brand. Writers add a special touch to your brand. They can write a piece on your brand, adding a validity that was never there before. Writers are not the only ones who can do this. Any celebrity can do this, really.
A celebrity company works in a different way from all the others. Once you get the “nod” from a celebrity, someone like a writer, well, then, you might just get special treatment. Things like getting a swag bag can become part of the deal.
This is not the only reason why you should be doing it. It just happens to be a happy little perk of the alliance. You should be doing this because of what it could mean for your business.
1) If a famous writer writes up something on you, it will lend a certain amount of credibility. Their readers will take notice of you. Your fan base will be more likely to believe in you and your brand a lot more.
2) You could also get the media coverage. Some of you might not be into this. Some of you might not even care about this. It does help, though. You might have to get used to it, even if it’s not your favorite part of the work. The media can cover you in a way that you just don;t have access to. If you have a high-profiled writer add you in, then you are playing in a different field.
3) Certain stores could stand up and take notice of you more. Once a celebrity, like a writer, endorses something, shops stand up and take notice. They are more likely to take a chance on your brand.
4) Celebrities gain more attention than anyone else. Our culture is obsessed with the idea of celebrity. Like it or not, your brand needs this sort of alliance. If you want the attention, then, you have to find someone to bring it. It doesn’t matter how big your product is, a writer or some other celebrity will garner the attention to you.
Every brand needs to sell, in some capacity or another. Celebrities sell. It doesn’t matter what the end goal is, all that matters is the “sell.” Do your research. Find a writer who can breathe new life into your brand, or some other celebrity. It’s time to take your product to the next level.