Influence is defined as having the ability to have an effect on the actions, behaviors, and opinions of other people. We am sure everyone has been star struck by a celebrity in their lifetime. If you have been, you know that this influence is used for businesses to succeed with the help of celebrity endorsments. Companies have been using the power of the celebrity to drive the profits upward in the market. Companies have smartly been using the effect of well-known people to support their products since the late 1700s. It is a win-win for the company, the celebrity, and the consumers.
The company gets to work creatively with the star to make something people will remember and look forward to seeing the product being bought due to the endorsement. The celebrity will have the ability to connect with a product and be compensated for it. The consumers love knowing that their favorite person on the television uses the same products they do. Television can positively sway consumers to support a product with the right person speaking for it. We see companies develop quickly using celebrity PR to put their product in the right light.
Television commercials are one of the ways for a consumer to see how a celebrity backs a product. The Super Bowl commercials are a great example for how we as consumers remember commercials but also enjoy time watching them with family and friends. Celebrities are in plenty of commercials for not only Super Bowl ads but ads for television shows and movies that show every day. Businesses are using these endorsments to develop goods, products, and services for the marketplace, but also to assess what the people want before they make it. Products used to help consumers remember the product/service and the celebrity are helpful too.
The products companies make to give away for free help place the company and the celebrity in the mind of the consumer as they prepare to shop. A swag bag is a standard product that help do this. Companies can use a variety of goods to make so businesses can have people hold onto to keep them in mind. Bottle openers, headphones, and key chains are other examples of what companies can use. All these things help a company to make it easier for the celebrities and themselves to stay relevant.
We hope to help businesses understand how important it is for businesses to use the power of the celebrity and to what other tactics can be used to help the consumer remember them. All businesses using these tactics track how this works for them and improves upon the marketing work. The continued influence of movies and television will allow for celebrities from to have an effect on the marketplace. The rise of companies such as Youtube, Twitter, Snapchat, and Instagram, have enabled us to be aware of a new set of celebrities as well. Businesses have a multitude of options to help them develop and market their goods, products, and services. These platforms also allow companies to work with a celebrity company to develop more with the traditional platforms.