All types of businesses use celebrity or model marketing, including cars, perfume, soaps, foods, clothing, and kitchen appliances. The general idea is that an already well-liked person will give the product or business a better perception from the consumer’s point of view. There are two different ways to approach celebrity promotions active and passive. If a product or business receives celebrity endorsments, these are considered to be active promotions, and if a celebrity is directly associated with a product or business, that is considered passive.
There are many companies out there that believe having celebrities associated with their business or even better, actively promoting it, is so important they invest vast sums of advertising funds to the endeavor. For instance, the companies that participate in the Oscar’s Swag Bag gift each year, donate items that range in price from a few hundred to tens of thousands dollars. The gift bags can include rental cars, resort vacations, private fitness training sessions, skin care products, high-end perfumes, spa treatments, and even donations of food to a celebrity’s choice of animal shelters. It is interesting to see the assortment of business owners who want their product or services associated with celebrities badly enough to give away so many expensive products and services. Just having their business mentioned as one of the gifts provides a business with tremendous amounts of exposure and which of course brings in more profits. Of course, the business owners hope that a celebrity will like their product or services enough to give public endorsements after they enjoy the gift.
A celebrity company is who handles the majority of celebrity marketing. Specifically, this is a business that is focused on connecting famous actors, sports personalities, well-known models, and other popular people with companies, charities, products, events, and appearances. Their sole purpose is to use celebrity PR (Public Relations) to help build recognition of a brand. There are numerous ways celebrities, and models can improve brand recognition like playing a part, being a role model, giving expert advice, presenting, interacting, or just playing themselves. Sometimes, representations of celebrities and models are used in cartoon characters for brand promotion.
This type of marketing is not limited to famous people. In comparison, you will notice online ads that feature models in them you may not know who the model is, but you notice the ad because it’s intended for the model to draw your attention. Model marketing is not just about a good-looking face it can include hand, foot, leg, and hair models as well. In the long term, businesses that use celebrity or model promotions for their products or services will end up with more success in their advertising results. Model marketing is similar to celebrity marketing just in a more low key and much lower budget. All in all, you might want to consider adding a model or celebrity to your business promotions to elevate your brand recognition and improve your own advertising results, you can find that information here.