At this point in time, you have probably heard of the term, “celebrity endorsement.” Essentially and like all forms of endorsements, this is when a star uses their face and name to elevate your brand, company, or organization to public recognition. While a multitude of steps exists in order to obtain an endorsement, the most important circulate the need to entice the star into wanting to assist your business or cause. Fundamentally and despite their wealth, what is in it for gift suite?
This might be a fairly deterring question, as you might be pondering just how you could possibly get a suit celebrity to not only listen to you or try your products, but even begin to afford to pay them for their service. Thankfully, though, this very defeating curiosity is the entire reason behind companies who specialize in celebrity branding as a form of marketing. These specialists not only let you know what needs to be done, but take care of the most taxing of tasks for you by bringing the stars to you, and cluing you in on how to grasp their attention, utilize it to everyone’s advantage, and reap the benefits that ensue, turning the event into celebrity infinity suites.
Aside from providing you and other businesses or organizations with the necessary means to meet with stars, these companies also compile bags full of celebrity gifts in a star-worthy way. While marketing companies do not necessarily provide these stars with a new watch or baggie full of baked goods, they do provide them with samples of your products in a way that is not only intriguing, but that allows the star to sample something and then provide their honest opinion. How does this action grant you personal access to the famed, though?
Chances are, you do not know where a celebrity lives, nor do you have the grounds to be able to send them something in the mail; even if you were able, there is no guaranteeing that the intended party will receive the gift in a reasonable amount of time nor accept your advances. Designated companies, though, have already established profound business relationships with the stars, so they know exactly how to get your samples to them in the best, most effective means possible.
Once a star receives your gift and decides to reach out to you, it is time for you to become a marketing wizard. Highlight the importance of your brand, offer samples, and brainstorm the benefits associated with this star choosing to endorse your brand. Celebrity gifting is not necessarily a bribery tactic, but is a marketing strategy designed to benefit all of the parties involved. This strategy concisely establishes the desire of the company and how everybody will profit from it. If your gift entices the star to the point of them opting to support it, you will enter into a contract and let the benefits commence!
An Advantageous Contract: What Are the Benefits of Celebrity Endorsements?
Gifting a star does not stop at the initial trial of your product, but is an action that carries on throughout your entire business relationship. Essentially, you want to remain relevant to this celebrity, and sending them regular gifts reminds them of your business as well as your stellar products. It also allows your business to gain continuous exposure. Whenever a new product or rendition of a previous product comes to light within your company, consider sending it to your star of choice to further influence the beneficial partnership. A celebrity gift offers advantages, including:
- Free, continuous business exposure, as the celebrity will often take to social media as a means to give your business a “shout out.” They will be thankful for your gift, and use social media marketing as a means to express their gratitude, and educate others on your products.
- The recognition of other stars, due to the fact that famous people tend to follow each other on the web. This might lead to future endorsements.
- An increase of profits or donations if you operate a non-profit organization, due to the increased traffic and sales your company will make.
- An everlasting relationship between you and the stars–something that is undoubtedly exciting for everybody involved.
- Television advertisement is one of the most costly forms of marketing, but star gifts will ensure that they go on talk shows to discuss your brand. Of course, this results in millions of viewers watching and learning about your products or services at virtually no cost to you.
While presents sent directly to a perspective star is a beneficial act in it of itself, imagine the opportunity to gain your products access to the biggest names in entertainment.
From the Hands of One Star to a Stage of Hundreds: Special Occasions for Gifting Your Brand.
All businesses have a vision to expand their capabilities. Perhaps some wish to make their endeavors take a more international approach, while others dream of the most glamorous of affairs, like the Golden Globes or even the Oscars. Sure, this might be a dream, but with the appropriate guidance, these hopes become reality for hundreds of businesses and organizations.
Each year, the biggest events in the entertainment industry are not only opportunities for fortunate celebrities to walk away with esteemed awards, but are chances for each star to walk away a winner with an extensive gift bag. These bags contain anything but big-name brands, and are instead full of items from small businesses wishing to establish themselves more profoundly. Imagine a Golden Globe gift bag containing your product; envision media coverage of the event highlighting your product in that bag.
Of course, the same concept applies to Oscar gifts. Millions of people from around the world tune into these events, and each one of them is a perspective consumer or contributor to your company.
Validating Your Company Swag and Why Giving a Little to Get a Lot Is Important.
They say it is better to give than receive, but this concept melds the best of both worlds. While the star gets to enjoy your products or the recognition they will receive from endorsing a good cause, you simply get to sit back and watch your company or organization launch into its well-deserved spotlight. No amount of wealth or fame can outweigh the utter joy experienced from receiving a gift, and when that gift happens to be your product, the experience is overwhelmingly beneficial for everybody.
Conclusively, making dreams become reality by utilizing those who have achieved just that is the ultimate goal of celebrity branding companies. Their ability to grant small businesses access to esteemed beings as a means to grow their companies benefits multiple parties simultaneously. Visions never once deemed possible are more than attainable due to the existence of these companies, and the advantages that ensue are indisputably endless. It is safe to say that if the biggest business risk you take is providing a star with a gift, you are on the right track. From the idea that sparked the dream to the handshake responsible for forever, gifting a star to obtain an endorsement will be perhaps the strangest yet greatest business arrangement that you will ever make.