A celebrity PR agency is a company that can connect a product or brand with a celebrity publicly. They can match a company with the right celebrity endorsement to bring a lot of attention to the company’s products. This can be beneficial for both the company and the celebrity. Celebrity endorsement is like word-of-mouth advertising, but it’s multiplied. People admire and try to emulate their favorite celebrities. The right match between celebrity and brand can be wildly successful.
An example of the success of celebrity endorsement is Cyndie Wade of Custom Creations by Cyndie. She paints custom portraits on glasses. Taylor Swift ordered some glasses from her, and Cyndie’s business increased afterwards. She was asked to be part of the gifting suite with her painted glasses at the Grammys in 2014. She was also invited to be part of the Academy Awards gifting suite that same year. She has since painted a portrait of Dan Aykroyd for a vodka company and painted custom wine glasses for Sonoma Vineyard.
Why Choose Celebrity Endorsement
Celebrities hold a special place in society. They are sometimes compared to royalty. They all have that special something that someone else wishes they had. It can be beauty, athletic ability or business smarts. When we see a celebrity endorsing a product, it makes us want to at least check out that product. It’s natural to want to emulate a person you admire by doing what they do and buying what they buy. Reality TV stars, movie stars, musicians, sports stars and models are people that attract a lot of attention. They have achieved things that most people will not, and they are fun to watch. This makes them perfect partners for advertising or promoting a brand. They already have the attention. That attention can be put to good use. A use that benefits both the celebrity and the company they are promoting.
Celebrity Endorsement Can Be Profitable for Both Parties
Studies have shown that a celebrity endorsement deal with a company can increase that company’s sales by 20 percent. The announcement of such a deal has been known to increase a company’s stock prices as well. Catherine Zeta-Jones was the spokesperson for T-Mobile and earned a reported $20 million for her work with them. She put their brand on the map as a major cell phone service company. Michael Jordan had Nike shoes designed for him in the 1980s, which he wore in all his games. The sales of these Air Jordan shoes were brisk because of his involvement with the brand. He has now been working with Nike for over 30 years. Michael Jordan has also worked with the Hanes underwear brand as their spokesperson for over 26 years. Both he and the brands he represents have benefited financially from such long partnerships.
Ways a Celebrity Can Promote a Brand
A celebrity can endorse a product in many ways. He or she can wear clothing, shoes or jewelry to red carpet events. They can mention their use of a product on social media. They can post a picture or video of themselves using the product on social media. They can also do advertisements, such as print ads or TV commercials. A celebrity could make an appearance at a nightclub or restaurant to call attention to the location. They could also do autograph signings or speaking engagements to bring attention to a brand. The types of products a celebrity can promote are endless. Some examples are clothing, perfume, soft drinks, cars, jewelry, makeup and shoes.
The Authenticity of the Celebrity and Brand Pairing
It’s important to find the right celebrity for a company’s brand. People are more likely to buy or look into a brand if the endorsement seems sincere. A good example of this is Eminem’s endorsement of Chrysler with their “Imported from Detroit” ads. The car company is based in Detroit, and that is where Eminem grew up. It was a natural match. From entertainers to athletes to high-profile professionals, there is a perfect fit for every brand or product. A high-profile doctor or nutritionist could promote a diet book. An actress with flawless skin could promote a skin care product. A well-known athlete could promote a sportswear brand.
Why Hire a Celebrity PR Agency
A celebrity PR agency is the perfect go-between in a brand’s partnership with a celebrity. They have experience in the industry and know what kind of pairings work. They also have contacts and clout. They can reach out to the people who can make a celebrity endorsement a reality. They can also work within a company’s budget. From a sponsored social media post to a celebrity appearance at an event, they can make it happen. A PR agency will also understand what is necessary in terms of a contract and negotiations. They will make sure the deal they make for their client benefits everyone involved. A celebrity endorsement can take a brand to the next level, and a celebrity PR agency can facilitate that.