If you are a small business owner, then you already know how important product and brand recognition is. You also know how important it is to move your company forward with the right representation. The right person or company can move your company from Point A to B, faster then you though possible.
There are many roads to choose from with this option. It’s important to choose the best option for your brand. One of the more profitable roads is by choosing corporate gifting companies. A recent study showed that over 50% of all companies saw an positive increase in their brand recognition. Meaning? It means that their clients are more likely to choose them over any others, others who are offering the same thing.
Why choose gifting companies? Are there any benefits to choosing a gift company? Yes there are. Before I get into the benefits though, allow me to state a disclaimer.
There is a difference between an original gift company and a copy. A copy with simple repackage the same idea from the great gift company. Their ideas don’t really match up to what the gift is all about. They just use it as a selling technique. You need to choose the gift company that originates the initial germ of the idea. All the rest are copies.
It’s going to make your brand stand out. Promotional items are the perfect way to keep your brand out there, and all at a low cost. Most small businesses are struggling anyway. Some of you reading this might be suffering from this sort of exposure right now. Use a promotional item from a company like this. You’d be surprised at how big your brand will become, and all from some simple awareness.
Think of this as the “alternative business card.” There are quite a few companies who can’t afford to use business cards. These cards can get rather expensive. I looked it up online one day. One lot of 100 cards can cost you upwards of $50-100, all depending on where you go to buy.
Use a company like this. It’s the business card that doesn’t need to be bought. It’s the business card that never expires. Besides, you have to get creative with the business card thing anyway. Handing out your card at every turn gets old.
Say you fix computers for a living. Say you just fixed an executive’s computer from a high-powered company. Why not hand out a free drive? Hand out something else that will get the word out. It’s the cheapest way to promote your company, without having to spend the money. Be sure the item has your company’s logo on it. The point is, once that person has your free gift, you will be in the back of their mind.